According to research, millennials have made makeup the fastest-growing cosmetics category globally. They’re introducing plenty of change into the world of beauty and they’re always seeking innovations that’ll make their skin Instagram-worthy. From turning to organic makeup and skincare products to promoting the natural look with minimum maquillage, millennials’ skin care habits are certainly taking beauty to a whole new level.

Constantly innovative

When it comes to skin care, millennials take it very seriously. They are open-minded about innovations and are likely to experiment with new skin care products. That is precisely how beauty products with biomimetic ingredients have found their way to millennials’ hearts. Sodium hyaluronate, ceramide 3, urea, and linoleic acid are some of the ingredients which mimic the skin’s own moisturizing agents, allowing it to absorb them much faster. High-quality hydration is imperative for millennials, which is exactly why they moisturize religiously and always keep their skin replenished and flawless.

Millennials’ skin care habits strive towards a natural look

Millennials are all about the skin in trend. The less obvious the makeup, the better. They’ve traded heavy full coverage foundations for lightweight formulas and tinted moisturizers that allow the skin to breathe while still remaining flawless. Millennials love the seemingly au naturel look that actually took a lot of effort to become flawless, but didn’t make them look like they’ve just been photoshopped. All they need is for the small imperfections to be covered, the complexion smooth and even. With just a little bit of mascara and a mauve lipstick in addition to a hint of eyeshadow, they seem to have mastered their trademark look.

They do everything online

The internet is the millennials’ Holy Grail, which is why they’ll use it for entertainment, socializing, dating, shopping and even for their beauty routines. The 21^st century is an era of constant connectedness, which simplifies the shopping, booking and paying process, so millennials rely on apps like Mind Beauty to help them schedule their next appointment at the spa in a matter of moments. They will also spend a lot of time online looking up the new products and doing their research through social media, but when it comes to purchases, they’ll opt for an in-store buy. Online beauty apps are also one of the tools that millennials use on a daily basis to try out their makeup looks without having to spend actual makeup and time.

Embracing nature

The use of natural and organic beauty products is one of the cornerstones of millennials’ beauty routine. A majority of women will reach for natural products and invest in organic makeup removers because millennials are very mindful of their health and overall well-being. Not only do they think about their own health, but they’re concerned about the environment as well, so they’re more likely to invest in cruelty-free products that were not tested on animals and don’t have any harmful chemicals.

Millennials advocate homemade skincare remedies

While millennials do care about innovations, they will also gladly advocate DIY skin care, because they like to use their creativity and they’re quite resourceful. Whether they can’t find the product that will do everything their skin needs, or the product that they’ve invested in hasn’t paid off and won’t do the job, millennials’ skin care habits will lead them to find ways to modify any product and make it work the way they need it to. For example, a face mask made with honey is perfect for your skin because of the magnificent moisturizing and antibacterial properties of honey. Coconut oil will make your hair shiny and strong again, and millennials will know just how to make every ingredient from nature work to their advantage.

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Final thoughts

When it comes to millennials’ skin care habits, they are nothing if not mindful and protective of their beauty. Their main makeup rule is less is more and it’s really given makeup routines an entirely new dimension. The fact that they look for innovations online shows just how resourceful they are, and that they strive towards a flawless and healthy skin. However, in the lack of good products, they sometimes like to reach for good old homemade remedies and enhance the product that otherwise wouldn’t do the job. Embracing organic and natural products makes the millennial generation stand out, and we should all follow their lead and embrace their skincare regimens.

About the Author

Amy Mia Goldsmith is a lifestyle blogger at highstylife.com and lives in Melbourne, Australia. Her greatest passion is fashion, beauty, and a healthy lifestyle. When she is not shopping, she loves to spend her free time reading and traveling.