It is clear most of us (if not all of us), are brow-obsessed, and this is quickly turning microblading into one of the hottest beauty trends around. Since some of us might be considering trying out this eyebrow treatment, I had to dig up some information on it. The first stop was Browz, which is an exclusive brow bar in the UAE and the Middle East in general. Founder and owner, Michele Barclay, was kind enough to explain everything we need to know about the signature fluffy brows treatment aka microblading.

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Microblading Treatment is Semi-permanent

As time-consuming and frustrating as it is to perfect your brows, (I gave up a while back), everyone looks for other options to achieve the perfect arches. This includes permanent make-up, tattooing, brow pens or eyebrows transplant procedure.

But when it comes to fluffy brows, Michele says that microblading treatment is one of a kind. “Unlike some ‘sharpie-esque’ effects of permanent make-up, microblading is a semi-permanent makeup option to make your brows look naturally filled-in.” In addition, the brows are shaped to perfection – all without the fuss of a dozen products.

Browz Beauty Trend Procedure

The microblading procedure starts with the Browz specialists using face-mapping techniques. They study the brows and design a shape that would fit the person best. The technique then entails micro-pigmentation on the eyebrows. A special micro-blading pen is used to draw on individual strokes that mimic natural hair.

The beauty trend is perfect for those who want to fully reconstruct, define, cover gaps or fill-in over-plucked brows. The results of this technique last from 6 to 18 months (that’s something).

According to Michele, different pigments of different qualities are used (which I assume determines the price) but at Browz, she assures me that they only use the best pigments in the market for the fluffy brows treatment.

The Results

Once the procedure is completed, she explains, there is no swelling or after-effect. However, the skin around the eyebrows can be sensitive and may require some essential after-care for the following five days. It is advisable to avoid make-up and harsh skincare products around the microblading area during these 5 days.

This fluffy brows treatment can take anywhere from 45-60 minutes and can set your bank account back by AED 3,000-3,500. Although it sounds a bit pricey, depending on how you look at it, microblading treatment is one of the finest ways to have perfectly glamorous eyebrows at any time without having to worry about drawing them into shape before heading out.