This fall season, GUESS introduces American blonde bombshell and Model “It-Girl”, Hailey Baldwin shot in her first-ever GUESS campaign alongside returning faces, Emma Stern and Matt Trethe. Photographed against California’s stunning Malibu landscape, the sequence of images captures the sunshine glistening off the models’ bronzed skin and wind-swept hair in an enchanting setting.

The campaign, directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., shot by international fashion photographer, Rayan Ayash and styled by Marie Claire Italy Fashion Editor, Elisabetta Massari, draws the viewer in with modern styling and sexy poses. Campaign stars, Hailey, Emma and Matt are photographed in a field filled with clusters of cherry blossoms that gleam in the distance adding charm into the campaign. The models are striking and exude a confidence combined with a hint of sexiness to complete each image.

Guess Fall Women’s Collection

This season, the fall women’s collection is filled with traditional culture clashed with modern design; exotic touches bangs with urban-western glamour. Denim is the key point: jeans pieces in used washes and destroyed treatments are combined with feminine items, like the cherry blossom-embellished mesh top, fluid shirts or printed blouses.

Feminine silhouettes sit close to softy-army pieces like the skinny cargo pant and the structured parka coat. As fabric gets heavier and reacher, design explores new shapes and volumes with the high-waisted cullotte pant, reversible kimono, ecofur cape, the mini dress with slit-sleeves and full circle skirt. The color palette is dominated by the distinctive tones of oxblood and autumn reds intertwined with deep navy blues and browns including camel, cognac and honey.

GUESS Guy

Khaki inspired patterns and brocade Japanese florals enrich the fall collection for the GUESS Guy. Denim jackets and jeans in light-to-dark indigo washes are iconic GUESS styles that serve as traditional staple pieces made to carry over from season to season. The outerwear collection for men features an array of modern bombers and light weight camo patterned jumpers, perfect for an edgier and contemporary look. Checks are spread over different categories, treated and jaquarded in the mood of coziness. Surreal teal and amulet breaks over classy black and white. For this season, blocking is the key in color combinations and material mixing.

Look for this new fall 2016 collection beginning September at GUESS stores in UAE, Bahrain, Kuwait, KSA, Qatar, Egypt and Lebanon.