With sustainability and ethical responsibility becoming increasingly important to consumers, it’s no surprise that the trend toward ethical proposals is on the rise. And at the forefront of this movement is Etika Jewels, a jewelry company founded by Basma Chaieri that specializes in using lab-grown diamonds. The company has recently experienced 40% growth in the purchase of lab-grown diamond engagement rings, and Basma has stepped into The Beautiful Lifestyle Online to tell us why more people are moving towards lab-grown diamonds and away from conflict diamonds.

Why lab-grown diamonds?

Basma, a passionate advocate for conflict-free jewelry, has built Etika Jewels on the idea that love and sustainability go hand in hand. “When it comes to proposals, we believe that the ring should not only symbolize the love and commitment between two people but also reflect their values,” she says. “That’s why we use lab-grown diamonds to create jewelry that is not only stunning but also socially responsible.”

How Are Man-made diamonds created?

Lab-grown diamonds, also known as man-made diamonds, are produced in a controlled environment and have the same physical and chemical properties as natural diamonds. Unlike natural diamonds, however, lab-grown diamonds are created without the environmental and social impact associated with diamond mining. This makes them an ideal choice for couples who want to make a positive impact with their engagement ring purchase.

At Etika Jewels, you can choose from a wide range of designs that are both beautiful and sustainable. The company’s commitment to ethical responsibility extends beyond just the materials used in its jewelry; they also ensure that its supply chain is transparent and free from exploitation.

A shift in consumer behavior

For Basma, the rise of ethical proposals and the demand for sustainable jewelry is a sign that consumers are becoming more conscious of the impact of their choices. “We’re seeing a shift in consumer behavior towards more socially and environmentally responsible products,” she says. “People are looking for ways to make a positive impact, and choosing a lab-grown diamond engagement ring is a small but meaningful way to do that.”

And it’s not just consumers who are driving this trend; celebrities and public figures are also embracing ethical proposals and sustainable jewelry. Stars like Emma Watson, Natalie Portman, and Olivia Wilde have all been spotted wearing lab-grown diamond rings, helping to further popularize this eco-friendly alternative.

As the future of engagement rings is predicted to be a bright and responsible one, here is a selection of lab-grown rings from Etika Jewels to make you say I do in a more ethical way.

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Toi et Moi Gemstone Ring

This gemstone ring pairs a stunning Emerald Cut Gemstone with a choice of Green Emerald, Pink Sapphire, Blue Sapphire, Ruby, or Moissanite. This customizable double-stone ring is a great choice for a memorable proposal that is one of a kind.

Ameera: Pear Cut Ultra-Thin Ring

With a classic cut and a timeless design, this made- to order engagement ring makes for a token of love and commitment that can stand the test of time. The centerpiece is a Pear Cut Diamond, set in an ultra-thin 18-carat gold band. The word Ameera means Princess in Arabic, and true to its name, this timeless ring makes the wearer feel like a princess.

Karima: Three Diamonds Oval Ring

Complete with three Oval Cut Diamonds and a trendy design, this is a great choice for a stylish yet sentimental symbol of love. The name Karima means ‘generous’ in Arabic and this generosity is captured by the centerpiece made of three stunning diamonds.