So in today’s post I’ll move a little bit away from my beaten path and touch a little bit on fashion (not that I haven’t done that before). This is because I just happen to like PUMA and how they are keeping the flame alive and continuing to inspire confidence in women everywhere. They are currently doing this with the DO YOU campaign for Spring-Summer ’17, and have none other than Cara Delevingne showing off her own take on the latest Basket and Suede heart styles.

DON’T MISS: Fashion for Real People at Max Show

Working once again with Cara, who happens to have quite a number of titles including being an international model, actress, activist and brand ambassador, the PUMA DO YOU campaign is encouraging women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. In short, it is creating a conversation that encourages women to be confident, motivated, and never-willing to compromise on anything from their personal style to their workouts to their life. I am sure most of you can relate.

PUMA DO YOU Campaign Sportstyle and Bodywear Range

Living up to the mantra that the ‘only way to be you is to Do You, the DO YOU campaign shows Cara in her natural, candid element, wearing pieces from PUMA’s latest women’s sports style and body wear ranges which she styled herself.

With this campaign, Ms Cara is stressing on the importance of dictating your own destiny (we are already on it), from your attitude towards life down to your personal style. According to the model, you should look through the same lens when you make fashion choices. She notes that it’s about finding yourself and being inspired to look up to people; but also not forgetting to find what really makes you happy, no matter what that is, and lastly, don’t follow the crowd (we hear you).

The DO YOU campaign launched this month featuring sports-inspired products from PUMA Sportstyle and Bodywear. The PUMA Suede Heart Denim is available exclusively on Namshi and PUMA Stores from May 1^st.

xoxo