If you thought cosmetic surgery was a ladies’ only affair, well, I’m here to tell you it’s not. Apparently, it’s catching up with the gents quite fast. And the reason why you can’t notice any substantial changes is because they know how to keep it subtle. So, knowing that cosmetic surgery treatments for men are on the increase, I caught up with Dr. Rory McGoldrick, a consultant plastic surgeon in Dubai, who shared the top 3 of these aesthetic treatments for men. And the best thing is that they are all non-surgical!

Top 3 Cosmetic Surgery Treatments for Men

Trending Cosmetic Treatments for Men — Dr. Rory McGoldrick – Consultant Plastic Surgeon

As a 41-year-old male who recently did Botox for the first time for crow’s feet, Dr Rory admits that it was a bit of a weird experience. “My reason for doing it was to soften the fine lines on my face,” he says, noting that no man should be ashamed of doing any aesthetic treatment. “Men should be able to look masculine with a little bit of help.”

Generally, non-surgical treatments that have always been seen as taboo for men are no longer seen that way, because there are a lot of celebrities who are very open about having procedures done. So, from a 2019 perspective, the most common treatments done by men include from Dr. Rory’s perspective include:

1. Brotox (Botox for men)

This is a mainstay treatment that reduces wrinkles around the eyes, crow’s feet, and frown lines but in a very modest way. “While doing Botox injections on any man, I do something known as ‘under treating’. This is because I want the man to still look like a man after the treatment; I don’t want to feminize him. So, even if the male patient goes for this anti-wrinkle treatment, which is one of the leading cosmetic surgery treatments for men, he still retains a masculine look.”

2. Jawline Contouring with Volux

This is probably one of the biggest developments this year has seen, especially when it comes to non-surgical cosmetic surgery treatments for men. Juvéderm Volux is a new dermal filler that has been developed by Allergan and is designed to act as a temporary solution for bone replacement in and around the jaw and chin. The treatment, which is done in-office, enhances the jawline for men. “One of the masculine characteristics of a face is a very strong chin, which should be the same width as the width of the mouth and an angular jaw,” explains Dr. Rory.

How Volux works

The Juvéderm Volux filler allows a plastic surgeon to inject directly onto the bone, both in the corner of the jaw, just below the ear, to give a very angular jaw, and also in the chin to give both a projection so that the patient looks like he has a strong masculine chin. “If you look at George Clooney, Brad Pitt, and Matt Damon just to name a few, they all have all these characteristically-looking masculine faces. They have a very defined jawline and that’s what makes them look quite masculine,” he notes, adding that Volux allows this because it’s slightly stiffer than other fillers, but still has reliable properties like other fillers. Also, it’s also completely reversible because it’s made from hyaluronic acid. “The results include a more natural look but with all the benefits of having a stronger and more masculine chin.”

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3. Fat Freezing

Another one of the trending cosmetic surgery treatments for men that they’re loving at the moment, according to Dr Rory, is fat freezing with CoolSculpting, which can be done instead of surgical liposuction. In fact, 50% of all his CoolSculpting patients are men. “So, instead of having liposuction in targeted places like the lower abdomen and love handles where resistant bands of fat tend to accumulate, especially among middle-aged men despite diet and exercise, CoolSculpting does the job,” he says. He adds that this non-surgical procedure is a relatively cheap, and risk-free solution to that fat around the waist.