The beauty industry has so far undergone unexpected but welcoming changes as transparency is now reshaping its brand-consumer relationship. With savvy consumers beginning to embrace brands that value sustainability, authenticity, and utility; Nisha Ganpathy, Group Product Manager, Dabur International, stepped into The Beautiful Lifestyle Online to weigh in on the 2022 beauty trends that will gracefully rule the year.

2022 Beauty Trends You Should Expect

More power to traditional beauty routines

Traditional skincare has a lot more to offer than just caking our skin with ounces of chemicals. Fortunately, the shift to organic and result-driven beauty care routines that borrow ingredients from the kitchen shelves is real. With brands bringing back time-tested beauty recipes formulated for modern lifestyles, chemical-infested beauty routines will take a backseat. While this trend has already gained momentum, it will be further accelerated this year, where we’ll see more brands engaging natural ingredients in their products.

Pure and natural ingredients will reign

Conscious consumers will now extend their label-reading habits to the beauty industry. Whilst wanting to be aware of what goes in their beauty arsenal, they will also want to seek out brands that focus on sustainable and natural ingredients. As consumers become conscious about their choices, the use of unconventional natural ingredients such as onion, garlic, and superfoods such as pomegranate, avocado will come into prominence. With knowing that what’s good for the body is good for the skin, there’ll be an increase in the use of vitamins and minerals in skincare, especially Vitamin C.

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Personalized beauty care is the way to go

With the emergence of AI transforming virtual shopping experiences, it’s time the beauty sector takes center stage to replicate the change with personalized beauty regimes for consumers. While some of it is already happening with personalized product development and self-care essentials, the trend will diversify further to enhance other beauty experiences. From customizing hair oils to suit needs to shades of make-up to suit taste; the beauty industry is going to be abuzz with personalized beauty experiences.

Paying homage to mother nature

Sustainability is now a beauty industry standard too. The environmental impact that beauty products can have, is equally important to consumers as its efficacy on their hair and skin. Upcycled, recycled, biodegradable, and seeded packaging are thoughtful designs that will influence buyers in making sustainable beauty choices. For 2022 beauty trends, impact matters.

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Natural is beautiful

Consumers have already moved over camouflages as we now see them flaunting their greys and curls with confidence and ease. Social media is abuzz with inspiring stories of how being natural is beautiful and consumers feel inspired to breathe in their natural skin. Beauty brands will simply focus on enhancing skin and hair health and consumers will further strengthen their support for minimalism.

Long-term solutions

For 2022 beauty trends, consumers will advance their beauty care requirements towards personalized products as they start looking out for long-lasting results. From hair fall control solutions to dandruff-free scalps; they will want to reach out for permanent solutions.

We all crave convenience

Who wouldn’t want beauty care on the go that truly cares for your hair and skin naturally? Applications matter this year, and consumers will be seen opting for convenient formats. Be it sprays, applicators, or ampules for beauty care arsenal; no mess, quick and easy, portability and efficiency are some of the features that’ll influence consumer buying.

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The 2022 beauty trends are all about being clean, long-lasting, and stress-free. Some of the many other trends that will be on the rise are temporary hair colors that disregard permanent damage and post-wash oiling of hair to maintain that shiny and healthy mane. But then we can always expect surprises with innovation that goes beyond the obvious.